TikTok (NBC News, MSNBC, Stay Tuned)

Hired and managed a team of 20+ video personnel and developed and executed a digital video strategy for NBC News, NBC's GenZ news brand Stay Tuned, and MSNBC, helping NBCU become the number one news organization on emerging platforms (TikTok, Instagram, Snapchat, and YouTube) in 2022 and 2023.

Grew NBC News TikTok followers to 5M+ (+336%) with over 1B views (+584%) a year – leading all news publishers with views per post, Stay Tuned TikTok to 1.5 million followers (+55%) and 260M views a year (+2000%), and MSNBC TikTok to 1.3 million followers  (+499%) and 306 million views a year (+1430%).

NBC News YouTube

Successfully launched a StayTuned YouTube channel in 2022 focused on making news content for Gen Z consumers gaining 270K+ subscribers and receiving over 176M views with content that also aired on broadcast (Today Show, Nightly News).

Teams created digital-first content for the NBC News YouTube channel that drove millions of views and subscribers.

Genius Live

In the midst of the pandemic, built a livestream team and coordinated the development of Genius Live, a first-to-market, fully interactive livestreaming platform with live concerts and artist events simulcast across the live.genius.com hub, YouTube, Instagram Live, and more. Genius Live produced more than 10 shows.