Devan Joseph’s
Portfolio
TikTok NBC News
Executive Producer, Original Social
Hired and managed a team of video producers to create social-first content and convert broadcast content for a digital audience. Built editing templates and posting workflows and developed new Webby-nominated series like NBCDebunks to help NBC News establish the new standard for news organizations on social. Followers grew to over 5M+ (+336%) with over 1B views (+584%) a year – leading all news publishers with views per post.
Gen Z election series
Executive Producer, Original Social
24 on ’24, was a series featuring Gen Z voices that helped shape the 2024 election, speaking with voters in local, state, and federal elections about the core issues that resonate with them. Throughout the 2024 election cycle, we featured on-the-ground coverage of key events including conventions, rallies, speeches, and more. The series received millions of views across platforms and was featured on Nightly News, the Today show and more.
Genius Live
Vice President of Video
In the midst of the pandemic, built a livestream team and coordinated the development of a first-to-market, fully interactive livestreaming platform with live concerts and artist events simulcast across the live.genius.com hub, YouTube, Instagram Live, and more. Genius Live produced more than 10 shows with artists like Wiz Khalifa, The Kid Laroi and Mxmtoon.
Genius x Fuse
Vice President of Video
Led the creation of “Genius X Fuse,” successfully bringing Genius’s hit digital video content to broadcast TV for the first time, surpassing viewership benchmarks for similar shows on the network.
YouTube (Genius)
Vice President of Video
Grew the brand’s YouTube audience from 4 million to over 10 million subscribers in 2.5 years — YouTube views doubled during the same time period (100M monthly views). Oversaw the development of new series Open Mic, The Cosign, and Between The Lines.
NO SUCH THING
Co-Host, Producer, Editor
An independent podcast settling silly debates with serious research. Within weeks, the podcast hit #68 on Spotify’s U.S. chart and #8 in Society & Culture. It was also featured by Apple Podcasts and Amazon Music as an editorial pick.
MSNBC Midterm election 2022
Executive Producer, Original Social
For the first "TikTok election" the MSNBC social team aimed to share breaking news and provide in-depth analysis, political commentary and diverse perspectives targeted to a Gen Z audience. On TikTok MSNBC received over 10 million views across the 70+ videos published on TikTok covering the 2022 midterms. MSNBC Digital streams across platforms were up 7x versus the 2018 midterms. MSNBC.com drove more live streams on site and hours watched than any other day for 2022.
Keeping Score with Kornacki
Vice President of Video
In this series, National Correspondent Steve Kornacki guided viewers through the intricate rules of Olympic sports including rugby, handball, and breaking. The series aired on YouTube, TikTok, and MSNBC.
3 SONGS
Director & Editor
In a non-traditional approach to live performance, MAURICE performs three songs in a production teetering on the brink of collapse. “3 Songs,” directed and performed by Devan Joseph and Jason Gaines, is a dynamic music video that frames potent performances with kinetic editing. Breaking down the creative process, and filled with fresh technique, the video renders its hip-hop / indie songs with inter-band conflict in a bare studio. The film was an official selection by NoBudge and a finalist in the New York Short Film Festival.